Overview

One of the largest and most prestigious Bus Operators in North India was looking for a GDS provider to manage their Bus Operations, which would support their plan to expand the business. Their vision was to have Extensive features and reports on the software help manage the growing fleet and team with ease, providing insights to plan expansions based on data.

Medium Operators, when embarking on the journey to become one of the Large Operators usually struggle to manage the growing fleet, allocate resources and plan routes, leading to loss of revenue.

Pain Points

Software Lag: The software being used by the bus operator was very slow and took too much of his time to make any updates or changes.

Software Limitations: The limited features being offered by the software were limiting the expansion plans of the bus operator.

Data Availability: With the available reports on the software the Bus Operator was not able to get the data he needed to plan the schedules and services as per the changing demands of the market.

Poor Support: For any issue or requirement communicated to the SaaS provider, no proper and timely support was given to the Bus Operator.

Here is how we provided the solutions to the Bus Operator:

As the leading technology provider in the market, Bitla provided the bus operator with:

• A very user-friendly and faster software made it easier for the bus operator and its team to use the software for managing his complete bus operations
• A feature-rich software was able to provide the right support the Bus operator needed to grow his business and helped in the smooth- functioning of the growing business without any hassle
• TicketSimply helped seamlessly manage internal operations across branch offices, agent relations, and bus crew members.
• With a fast single-page booking flow with all payment options, and tools to plan offers and execute marketing campaigns using SMS or WhatsApp, the software enabled the management of coupons and privilege cards to retain loyal customers easily for the bus operator
• With the APIs for other software developers to do quick integrations with any third-party products and innovate newer experiences, led the bus operator to do enhancements for his customer's booking experience
• The TicketSimply Mobile App gave the Bus Operator better control over his business by being able to access all of his business information and analyse reports at his fingertips, which allowed him to develop a strategy and grow his business
• With the support team being available 24*7 to resolve any customer issues and have a turn around time of averaging to 1 month for any delivering any requirement, the Bus Operator was able to focus on expanding the business

Results Achieved

Conclusion

Bilta, though having great competition still manages to bring out the best solutions to its operators. It tries to give its customers the best-simplified products necessary for their growth and to make their business easygoing. Through strategic investments in technology and process improvements, Bitla transformed the operations, by achieving significant cost savings, improving efficiency, and enhancing customer satisfaction of the bus operator. By embracing innovation and prioritizing the needs of the business and its customers, the bus operator positioned itself as one of the marketing leaders in the north India Market.